Brand & legacy

Cool Car Race is a Danish charity event that both raise money for a good cause – and also sharpens the awareness of the charity organization called CoolUnite.

Cool Car Race first started as a “Pay per trip” at the military airport in Aalborg where everyone with interest could contribute to the charity interest and in return get a run a the runway in a supercar. In total there has been held two of these events - one in 2010 and one in 2011.

In 2012 Cool Car Race 3000 was established – and was planned as a marketing stunt for the original Cool Car Race at the military airport. The awareness and attractiveness showed out to be significantly higher and at the same time gave the opportunity to travel throughout the country and spread the good purpose.
In 2014 Cool Car Race 3000 was renamed Cool Car Race.

In 2015 the first “Supercar Symphony” found place at Musikkens Hus in Aalborg. A conductor ensures sweet music from the different cars! Did you miss the last year, then you can see a clip from it here.


The edition 2016 is the 5th version of this type of Cool Car Race. 
Totally there have been more than 150 participants involved in Cool Car Race. 
There are total accumulated more than 2 million kr. for charity.